Case Study

Diamondaire Customs

Year2025
RoleDesign & Development
BusinessBespoke Jewelry
The Brief

Diamondaire Customs is a bespoke jewelry brand focused on premium materials, bold design, and one-off pieces shaped around individual client requests rather than a standard catalog.

The Concept

The website is designed as a dark digital-brutalist experience that sets the brand apart from conventional ecommerce jewelry stores. Instead of a standard checkout flow, it guides clients through a tailored inquiry process connected to a custom CRM.

Tech Stack
Next.js/
React/
TypeScript/
Tailwind CSS/
Framer Motion/
Lenis/
Prisma/
Neon Postgres/
React Hook Form